Fishing for Customers

Expands upon Validating Your Innovation, and provides additional tools and guidance to help you identify, engage with, and secure paying customers.

Learning Objectives

  1. Identify potential end-user and paying customers.
  2. Use an experimental approach to identify and characterize paying customers.
  3. Use open-ended questions to engage with diverse customers to identify their “pain” and how to communicate with them.

Joe Steensma, EdD, MPH

Professor of Practice

E4B Course Taught: Fishing for Customers