Fishing for Customers
Expands upon Validating Your Innovation, and provides additional tools and guidance to help you identify, engage with, and secure paying customers.
Learning Objectives
- Identify potential end-user and paying customers.
- Use an experimental approach to identify and characterize paying customers.
- Use open-ended questions to engage with diverse customers to identify their “pain” and how to communicate with them.
Joe Steensma, EdD, MPH
Professor of Practice
- Phone: 314.935.3719
- Email: jsteensma@nospam.wustl.edu
E4B Course Taught: Fishing for Customers