Fishing for Customers

Expands upon Validating Your Innovation, and provides additional tools and guidance to help you identify, engage with, and secure paying customers.

Learning Objectives

  1. Identify potential end-user and paying customers.
  2. Use an experimental approach to identify and characterize paying customers.
  3. Use open-ended questions to engage with diverse customers to identify their “pain” and how to communicate with them.
Joe Steensma, EdD, MPH

Joe Steensma, EdD, MPH

Professor of Practice

E4B Course Taught: Fishing for Customers